BBA - Digital Marketing in AI

Bachelor of Business Administration Degree specialized in Advanced of Digital Marketing with AI

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Accreditations & Recognitions

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NAAC A+ Accredited

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UGC Accreditation

BBA in Digital Marketing with AI

BBA Bachelor of Business Administration in Digital Marketing with AI is an undergraduate degree program with a duration of three years (six semesters). This program specialized in students in the basics of advance, tools, and techniques of digital marketing as well as marketing management skills.

This program is very useful for students who want to make a career in the field of marketing, social media, branding, data analytics and technology. The BBA in Digital Marketing with AI Degree Program Curriculum includes core business administration subjects with specialization modules in Digital Marketing with AI.

Every individual student will get the skills of Paid Media Campaign Planning, SEO and Keyword Research, Social Media Marketing Strategy, Graphic Design Basics and Use of Marketing Tools. Also our top university offering BBA in digital marketing in ₹45,000 annually that is much affordable fee compared to other programs out there in other private universities.

Fundamentals of Digital Marketing

The process of promoting products and services using the internet and digital channels (such as websites, social media, email, search engines, etc.).

Domain, Hosting, SSL Certificate

Website name refers to the domain name, website refers to file, image and data storage hosting and SSL(Secure Socket Layer) provides security to the site.

Website Creation with WordPress

WordPress is a free, open-source platform that lets you create a website without coding. More than 40% of the world's websites are built on WordPress.

Search Engines and SERP Ethics

When you search for something in any search engine, the page that opens is SERP. SERP ethics means ranking a website in search engines with credibility and correct methods.

Keyword Essentials and Research Techniques

Keyword research is the backbone of SEO. If you choose and use the right keywords, you can rank higher in Google and drive traffic to your website.

Content Writing & Marketing Funnel

Content Writing means creating useful, informative and attractive articles, blogs, website texts, social media posts etc. on any topic.

SEO Fundamentals and Types

SEO is a digital marketing technique that helps a website or webpage rank higher in search engines (like Google) so that more people visit that website — without spending money.

Google algorithm and Tools

Google Algorithm is a set of complex rules and calculations, which decides which website or webpage should be shown at which position in Google search results.

Social Media Optimization & Marketing

SMO focuses primarily on increasing organic traffic and engagement, while SMM uses paid ads. Paid ads are used in SMM like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.

Google Ads Campaign Setup & Strategies

It is a paid advertising platform that businesses use to promote their websites, products or services on Google Search Results, YouTube, Google Display Network and other Google networks.

Email, WhatsApp Marketing & Automation

If you make a smart combination of Email Marketing, WhatsApp Marketing and automation, you can tremendously increase the customer reach, engagement and sales of your business.

Chat GPT & AI Tools in Marketing

ChatGPT and AI tools help with content writing and creation, customer support, idea generation, copywriting, email and automation, SEO and research, and planning marketing funnels.

Meet Our Program Mentors

Trained and coached ~1500 existing employees of leading Nationalized & Private banks, NBFCS such as HFCs and MFIs, Mutual fund Intermediaries and Insurance Companies.
Kamal BudhrajaLinkedIn Profile
Kamal Budhrala Banking & Insurance Mentor
Certified Life Coach and NLP practitioner with an experience of 27 plus years. Designs, develops and delivers customised modules in Career, Communication and Leadership.
Meeta MathurLinkedIn Profile
Meeta Mathur Communication Mentor
Currently associated with Infosys BPM with 20+ Years of Experience worked in Sales and Communication Training. He has a deep understanding of all Processes Associated with Sales and Training.
Pradeep DaryaniLinkedIn Profile
Pardeep Daryani Sales and Communication Training
15 years of experience in Communication and Interpersonal Skills, Undertaken Personalised Coaching Modules and Sessions for Various Areas of Soft Skill Development with Individual Clients.
Shalini SharmaLinkedIn Profile
Shalini Sharma
Worked as Head of ICICI Academy at Jaipur and a Trainer with Choice Finserv Pvt limited for banking and Insurance, given Training to teams for Financial Planning, cross selling of third party products Life and Non Life Insurance.
Pradeep JainLinkedIn Profile
Pradeep Jain Soft skills, Banking and insurance Trainer
He has more than 18 years of work experince as Process & Compliance Manager in ICICI Bank Ltd and as Senior Manager in Personnel & Human Resource Development Deptt at Central Office, Jaipur, Rajasthan.
Rajendra KothariLinkedIn Profile
Rajendra Kothari
He is a Certified Financial Planner and Consultant. He is an accomplished financial professional with over 19 years of rich and diversified experience in the financial services sector.
Chidrup JainLinkedIn Profile
Chidrup Jain Certified Financial Planner and Consultant
With 10 years of post-qualification experience, he has extensively worked on consulting cases across diverse verticals and served clients ranging from global MNCs to SMEs, handling end-to-end engagement lifecycle.
Divye AgarwalLinkedIn Profile
Divye Dutt Agarwal Mentor
An Associate Member of Institute of Chartered Accountants of India with 9 years in the profession. She has wide experience in the field of Indirect Taxes, Assurance and Accounting, specializes in taxation matters GST and Auditing.
Neha KhatriLinkedIn Profile
Neha Khatri Mentor

Why Choose Our Institute

We offer programs at 50% less cost than traditional graduation courses, making learning accessible for everyone.

Affordable Fees

We offer programs at 50% less cost than traditional graduation courses, making learning accessible for everyone.

Every student is assigned a personal counselor to guide them throughout their academic journey.

Dedicated Student Counselor

Every student is assigned a personal counselor to guide throughout academic journey.

Our courses include certifications valued by top industries, giving you an edge in the job market right.

Industry-Recognized Certifications

Our courses include certifications valued by top industries, giving an edge in the job market right.

We go beyond textbooks by focusing on real-world skills that prepare you for everyday workplace challenges.

Livelihood & Practical Skills

We go beyond textbooks by focusing on real-world skills that prepare for workplace challenges.

Gain real-world experience while earning with our paid internship - a perfect blend of learning and earning.

Paid Internship Opportunities

Gain real-world experience while earning with our paid internship - a perfect blend of learning and earning.

Be a part of a NAAC+ accredited university, ensuring trust, quality, and recognition of your qualification.

NAAC+ Accredited University

Be a part of a NAAC+ accredited university, ensuring trust, quality, and recognition that encourage improvement in academic.

We offer a practical, career-focused learning atmosphere with placement support and skill-building workshops.

Job-Ready
Environment

We offer a practical, career-focused learning atmosphere with placement assistance support and skill-building workshops.

Industry expert faculty

Experienced Faculty & Industry Experts

Learn from experienced professors, trainers, and working professionals who have expertise from the industry.

Our Placement Industry

Digital Marketing Helps in Online visibility, social media ads, SEO, and influencer marketing drive sales.
Retail & E-commerce
Digital Marketing Helps in Clinics, hospitals, and health tech companies use digital to reach patients, build trust, and provide info.
Healthcare
Schools, universities, and edtech platforms use digital to recruit students and sell courses.
Education & E-Learning
Most buyers search for properties online first.
Real Estate
Travelers research destinations and book online.
Travel & Hospitality
From banks to apps like PayPal, digital presence builds credibility and user growth.
Finance & Fintech
Customers compare vehicles and dealers online before buying.
Automotive
Streaming services, music, and creators need eyeballs.
Entertainment & Media
Highly visual — relies on branding and influencer culture.
Beauty & Fashion
Digital Marketing for Restaurants, cafes, and food brands to gain traffic and loyalty online.
Food & Beverage

Livelihood Skills You Will Acquire

Interview Skills

Master the art of self presentation while Resume writing, HR handling and facing technical interview with confidence and clarity.

Communication Skills

Develop the ability of effective verbal, non verbal and written communication to convey and receive message.

Ready to Corporate

Learn Workplace Ethics, Teamwork, Time Management, Adaptability to inherit Organizational Culture and Professionalism.

Microsoft & Data Skills

Microsoft & Data Skills

Gain expertise in essential tools of Microsoft office like MS Excel, PowerPoint, Word, and data handling for smart reporting and productivity.

AI Automation AwarenessAI Automation Awareness

AI Automation Awareness

Understanding of AI and their automation tools to streamline corporate roles, complex process and workflow more effectively.

Telephony Communication Skills

Tele Communication Skills

Develop the ability to effectively communicate over call with clear and concise listening and speaking while maintaining protocols.

PM Internship Scheme Opportunities

A remarkable initiative launched by the Indian government to provide internship opportunities across the top 500 companies for the youth of India to bridge the gap between academic learning and real-world experience. 

The initiative aims is not only provide the hand on experience to the interns but also avail them with the skills and insights needed to make a successfully career in the industry or public sector.

As this internship launched for individuals who belongs to lower household income.  Eligibility criteria for the interns should be:

  • ITI: Matriculation + ITI in relevant trade
  • Diploma: Intermediate + AICTE-recognized diploma
  • Degree: Bachelor’s degree from UGC/AICTE-recognized university

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Certification Partners

google digital garage logo
Meta Digital Marketing Associate
Microsoft Office Computer Software Tools

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Information

CMT Level 1 Study Material

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As a matter of fact you can watch live market trading that helps you to connect with CMT. Join a Technical Analysis Course which works on real time markets by using tools & techniques . That’ll give you behavioural understanding of real time Share market. Understanding the money management by real time trading or investment activity. As we know CMT is an MCQ Exam & ask question on application level. Create short notes of Course Content. Get PPT based Short Notes & note interpretation of tools & Techniques on technical analysis. Short Notes help you out to quick revision at the CMT exam time. CMT Books have very complicated language & course content is not properly aligned as it takes topics from various books of different writers. 

So we have to take individual topics and understand concepts in simple, Concise and Clear manner. Take content from various books or websites like Investopedia or Stock Charts on Each Topic for in-depth understanding. Apply tools & techniques with the help of Technical analysis or trading software’s. Read Books twice as MCQ can be created from a single line. while study mark important topics.